Apple is slowly going down a different path from
its roots. The tech giant is looking at newer avenues to expand its empire. Due
to the increasingly saturated smartphone market, it’s only fitting that Apple
newer computer
services if it wants maintain its dominance in the market.
The company has a lot going for its Apple Store. They
are developing a host of new features and services that will widen Apple Store’s
already diverse ecosystem.
On the list of Apples new premium services is a news
aggregation service which is dubbed the “Netflix for News.” Subscribers of the
service can get unlimited access to all content that is being provided by
partner providers.
Apple is set to launch this service over the next
month. However, everything isn’t going smoothly as planned primarily because of
Apple’s terms. Content providers aren’t too keen on pushing content into Apple’s
new premium service because of this. The tech giant wants to have 50% of the
overall revenue generated by subscriptions. The remaining half of the revenue
is then allocated to content providers, which is then divided depending on
which content was most accessed and had users engaged.
To top it off, Apple also doesn’t want to share
customer data with the publishers that supply the content. It’s highly unlikely
that this move is mainly for information
security Columbia. It’s quite obvious that Apple wants to dominate by
keeping resources within its circle alone.
The company has been in talks with major publishers
like the New York Times. Apple is still looking to attract more publishers to
join the bandwagon of major publisher. However, that is yet to unfold. If not
enough publishers show interest on Apple’s news aggregation service, it could well
be dead even before it could launch.
Apple will undoubtedly have the upper hand in its supposed
partnership with different media outfits. However, its stance on user data may
just be a double edge sword. On one hand, it could give the company more
benefits in the long run. Although, it is unclear if the company is doing it
partly due to information
security. Apple CEO Tim Cook might already have a bright solution for this
but we’ll have to wait until then.
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